About Ricardo Bueno

Ricardo Bueno is the Mareketing/Content Guy at Diverse Solutions. He writes about how to use blogs, social media and IDX technology to generate more leads. Follow him on Twitter @Ribeezie or Circle him on Google+.

Our Mapping IDX Now Includes a Full Real Estate Contact Manager

custom campaigns

Any good IDX website needs a solid contact management and email system to make it complete. Why do you need one? Because an email management system provides you with an opportunity to further connect with prospects that have registered through … Continue reading

Posted in Announcements | 6 Comments

Introducing Free IDX Log-in & Registration Icons for Your Real Estate Website

Free IDX Login & Registration Icons

 Download IDX Login & Registration Buttons (190 KB) Our mapping IDX search makes it easy to capture leads with your real estate website. Users can search the MLS, register and receive daily emails with new and updated listings from the MLS … Continue reading

Posted in Graphics | 22 Comments

4 Ways To Keep Your Content Fresh On Your Real Estate Blog With IDX Data

listing shortcodes

The more unique content you write for your real estate blog, the better. The main benefits of blogging are increased content for SEO and more material for new site visitors to engage with. So naturally, the more you write, the … Continue reading

Posted in Blogging | 2 Comments

How To Create An Account Registration & Log-In Page for Your IDX Visitors

Login or Register

Most people place an IDX map search on a page of their site with a url structure that looks something like the following: yoursite.com/search-for-homes yoursite.com/home-search yoursite.com/search-phoenix-homes-for-sale yoursite.com/mls-home-search …and dozens of other potential variations. Well, when a new user registers to … Continue reading

Posted in How To's | 8 Comments

5 Mistakes That Wreck Your Conversion

conversion

The goal of your website should be to turn readers into friends and friends into customers. You do this by writing about and engaging in conversations about real estate and getting people to contact you about buying or selling a … Continue reading

Posted in Analytics | 3 Comments

Where can you get a fast, cheap and great looking site design?

Pick Two

Every day I see people in forums and on Twitter asking where they can get a fast, cheap and great looking site design. I propose that such a design tri-fecta doesn’t exist. Here’s why… Great Design + Fast Turnaround: You … Continue reading

Posted in Design Tips | 8 Comments

How To Create Lead Generating Sidebars for Your IDX Pages

custom community landing page

What if you could create a landing page for each of the various communities you specialize in and set-up an email opt-in form to broadcast all of the latest listings to new subscribers, daily. The message would say something like: … Continue reading

Posted in How To's | 13 Comments

3 Effective Ways To Follow Up With New IDX Leads

3

Timeliness counts when you’re following up with new IDX registrants. You know, those prospective home buyers who have registered to use the IDX on your website. If you don’t follow up right away, you’ve lost the lead. On the other … Continue reading

Posted in IDX Best Practices | 4 Comments

5 Ways To Build Your Blog’s Credibility & Generate More Leads

Trusted Brand

Unfortunately, people do judge a book by it’s cover. That means, that people are making a decision on whether they like you or not, whether they trust you or not, within the first 30 seconds to a minute of landing … Continue reading

Posted in Blogging | Leave a comment

Connect With More Buyers by Customizing Your IDX Email Alerts

listing email alerts

How often you show up to remind customers you’re there, matters. Think of it this way… It’s kinda like sitting at a restaurant. You just finished a meal, and the waiter comes around to say, “hi, how was everything? Great, … Continue reading

Posted in Email Marketing | Leave a comment