Archive for September, 2007

10 Agent Cast Tips and Tricks

September 24th, 2007
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My name is Jennifer and I am one of the Account Executives here at Diverse Solutions. My job is to set up websites and to provide support and training on our AgentCast, Agent Reach, dsAgentChat and dsSearchAgent products. I encounter many questions and issues in my work day about the Agent Cast office, so I thought I’d use this post to share some of the tips and tricks I often give out.

Clear Your Cache

Internet browsers will often create a “cache” of websites so that it can load them more quickly on subsequent visits. However, this creates an issue when changes are made to a website since these changes can appear not to have taken effect. If you suspect that this has happened to you, you can clear your cache using the following steps.

  • Internet Explorer 6 – Go to the “Tools” menu at the top of the window and then click “Internet Options.” This will bring up a new window, and in the middle of the window will be an option called “Delete Files.” When you click this button, it will bring up another new window, at which point you should click on the “Ok” button. Once it is done processing, close all Internet browser windows. Reopen one, and then bring up your website. While looking at the website, hold down the control button on your keyboard and click on the refresh button on your browser.
  • Internet Explorer 7 – Go to the “Tools” menu at the top of the window, click “Clear Browsing History,” and then click “Delete Temporary Internet Files.” Once it is done processing, close all Internet browser windows. Reopen one, and then bring up your website. While looking at the website, hold down the control button on your keyboard and click on the refresh button on your browser.
  • Mozilla Firefox – Go to the “Tools” menu at the top of the window and then click “Clear Private Data.” Make sure only the “Cache” checkbox is checked, and then click ok. Once it is done processing, close all Internet browser windows. Reopen one, and then bring up your website. While looking at the website, hold down the control button on your keyboard and click on the refresh button on your browser.

Publishing

Another thing that often causes confusion when editing the website is publishing. Many times people will preview a change, see it there, and then just go straight to the “View My Site” option without clicking the “Publish” button. Doing this will lead to the assumption that the change has not taken effect. When my customers call or email me with this problem, the first thing that I often try is republishing the area in which the change was made; this usually solves the problem. If you are experiencing difficulty in having changes take effect, please try republishing the areas that are connected to the change that you have made directly instead of the main “Publish” area.

One specific example of where this often happens is in the Featured Properties section. You may wonder why you can delete a property from the page but still see the property appear in the featured properties slideshow. If you’d like to fix this problem, you can edit another one of your featured properties without making any real changes, go to the save step, and then publish the property. Afterwards, go into “Template Options” section of your AgentCast admin, go to the “Done” step, and click publish. This will reset the slideshow, and your deleted property will be properly removed.

Featured Properties Slideshows

Above, I have given one tip into the world of the featured properties slideshow, but I do have some more.

First, the featured properties slideshow takes the first image of each of the featured properties added to the “Featured Property” section of AgentCast. If you’d like to change which picture is first, you easily reorder the properties using the “Reorder Properties” option in that section.

Next, take a look at two of our templates that have a built in featured properties slideshow.

In the first one, the featured properties slideshow cannot be anything other than just that, a featured properties slideshow. In the second, because there isn’t any wording associated with any of the photographs, and because they are not links to real properties, it can be “cheated” in a way to be a slideshow of any images desired. If you would like to do this for your own site, you can add a number of featured properties, add a single image to each, and make sure the “Display in Featured Properties Slideshow” checkbox is checked and the “Display in Featured Properties Listing” is unchecked for each. Also, on the actual properties, it is necessary to reverse the above options to make sure the “fake properties” are not displayed with the real ones, and vice-versa. These options can also be used for choosing not to display properties that are not as beautiful as desired for the featured properties slideshow.

Slideshow Builder

Adding a slideshow to your content pages is a great way to spruce up a page and make it more appealing to a reader. To add a slideshow to a page, the first thing that needs to be done is to upload the desired images into file manager; you can view step-by-step instructions on how to do this in the support center in your AgentCast admin. The next step is to create the slideshow in the slideshow builder; you can also view step-by-step instructions for this in the support center in your AgentCast admin. Finally, it is necessary to add the slideshow to the page of content. In order to do this, edit the page in the “Content Manager” section, place the cursor where the slideshow should go, and click on the “Snippets” dropdown to choose the desired slideshow. Once the page is saved and published, it will display the slideshow and the page will have pizzazz.

File Manager Folders

Using folders in the “File Manager” section is essential to keeping an organized file library. Many times I encounter file libraries that have all of the images in only one folder, often with duplicates, making it very difficult to find the desired image. Create a file folder for any new property and any new area that you are going to be using images for. This will really help when trying to locate the proper image for a featured property or content page.

Editing Photo Sizes

Often times I have had to change the sizes of photos for clients complaining that their photos are not showing up correctly. The featured properties slideshows do not automatically resize photos, and most photos straight from a camera are very large. I would recommend modifying the size of your images before you upload them into file manager. If this is not something that you know how to do, or you do not believe that you have the proper programs on your computer, you can upload the full size photos and then modify them in file manager.

To do this, you can click on the file name while in file manager. Doing so will bring up information about the image near the bottom of the window. To the right of the image’s information, there will be an icon of a piece of paper with a pencil on it. This icon is an edit button that will take you to a new window where you can edit the image. The window will have many editing options, including the ability to change the size of the image. The editor is only going to give you the option to change the width in order to keep the image proportions correct instead of stretching or squashing the image.

Each of our templates has a different slideshow size. If you have any questions about the sizes, please contact your Account Executive and they will be happy to help you with this.

Pasting Text Into Content Manager

Pasting text into content manager is a risky ordeal. Programs like Microsoft Word do not have the same programming as our content manager and will often cause problems when text is pasted directly from one program to the other. However, I would always recommend writing your content in a program directly onto your computer instead of over the Internet in our content manager since, if anything happens to your connection, you could loose your content. If you use a word processing program like Word on your computer, I would recommend pasting your content into Notepad first and then copying and pasting that text into the content manager. The reason I suggest this is because Notepad will remove any formatting that your content was given so that it will not negatively affect your content manager. Doing this will ultimately avoid unnecessary complications when editing the page later on.

Shift + Enter

When formatting your content in content manager, just hitting Enter will cause what looks like a double space. This is because it creates a paragraph tag in the HTML of the page. In order to just get a single line break, you will need to hold down the shift key on your keyboard and hit the enter key at the same time.

Background Color

In the “Site Options” section, there is a step called “Colors.” There are two color boxes here, one for “Links” and one for “Background.” The background color override is a neat option that allows another color to be added to the website. You can see some examples below.

Normally, the background of the content would be the same color as the main background. The trick for the first example is that the home page content needs to be put into a table with a background color set to the other content’s background colors. To do this, right click on the table in content manager and choose “Table Options.” Then, on the advanced tab, change the background color; I recommend copying and pasting the hex number from the first color box in the Template Options since it will give you the exact color you are looking for. Since the second example has a background that is always going to be gray and pinstriped the change is a bit trickier. Please contact your Account Executive for more information on how to do that.

Support Center

For my last trick, I bring you the Support Center. It is located in your AgentCast admin area and holds many secrets to the AgentCast product. Please use this valuable addition to our AgentCast office as it will help you in making changes to your website. If there are any questions that you have that the Support Center doesn’t answer, you can always contact your Account Executive and they will be happy to assist.

I hope that my knowledge of our AgentCast office has assisted in your quest of knowledge to create the best real estate website in the business. Thanks for the audience!

Diverse Solutions’ Website Packages

September 19th, 2007
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My name is Sean Dolan and I’m a part of the sales team here at Diverse Solutions. I thought I would take this opportunity to talk about two of our most popular packages as well as the products that are included. Most potential client that I come into contact with have one common concern/question, “how much is this going to cost and what is included” or “are you guys running any specials that aren’t on your website”? I can absolutely appreciate this considering I find myself asking the very same questions when shopping for a new product. Generally, the response after explaining our packages and products is “that’s not bad” or “I thought it would cost much more”. The two packages that I wanted to talk about tend to be the most popular for the following:

Agent package:

This package tends to fit well with individuals who are either establishing web presence for the first time, upgrading from what has previously been provided by the company they work for, or sites that have been outgrown for whatever reason. The agent package includes a professionally designed website and hosting with a designated Account Executive (that will not only design your new site but will assist you in maintaining it). The sites are generally up and live within five to seven business days hosted on a domain name that has been registered for you for 5 years (great way to show search engines that you plan on sticking around for awhile). Once the site is live you can not only begin to send potential client, and or past clients to your new and in most cases highly improved site, but you can also start taking advantage of features that are included such as the ds AgentChat. This feature allows you to communicate in real time with clients that visit your new site via an instant message or a text message from your cell phone. As we all know prospective clients expect to have any questions and or concerns addressed in a timely manner, what better way to show them you understand this and what better way to keep them from leaving the site and finding answers else where. The agent package also includes ds AgentReach an email marketing and lead management solution, now you can have all your leads in one place and manage them accordingly right through the admin of your website. You will also have the flexibility of adding as many pages as you would like, and including any MLS/IDX solution so your visitors can search the MLS. Keeping the site updated is extremely important, and AgentCast  pro allows you to change the look and feel as often as you choose, so you can always maintain a fresh look with the most current information, the admin area allows for much more, for a list of all AgentCast Pro features please visit or real estate website section of our website. This solution will cost you $999.95

Agent and ds SearchAgent IDX package:

This package includes everything the Agent Package includes as well as our new state of the art mapping IDX solution.

Adding a product such as our ds SearchAgent allows your visitors to search the MLS in a unique and interactive way. Adding a product like this to your Agent package makes the site that much more powerful, giving potential clients that much more of a reason to stay on the site and use your services. Agents and or Brokers that opt for this package are generally looking for a high end site with a friendly, easy to use search feature that offers the most powerful and interactive tools on the market today. More on our ds SearchAgent IDX can be found in the MLS IDX section of our website the price for this package is $1999.95

A large number of individuals looking to buy or sell property are starting on the internet, now more than ever. Maintaining a strong web presence is a must for those looking to remain successful in this ever growing market. Diverse Solutions offers realtors just that, a wide array of products to help remain successful and reach thousands of internet visitors every day. You can always find more on our services and products at Diverse Solution .com and make sure to keep an eye out for other features that will be coming soon!

IDX Links: Use Them, or Die

September 17th, 2007
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In reality, ignoring the “links” feature of your dsSearchAgent IDX may not be detrimental to your health, but IDX links can truly play an important role in providing your site visitors easy access to listings of interest. Here are some ideas of how you can start using links on your site to great effect…

Target visitors based on their price-range.

Filtering by price ranges can help separate out types of home seekers who visit your site. Try adding links to homes in medium price ranges on pages such as a “First Time Buyers” page or a “Bad-credit” section. You may also want to make links with higher price ranges in sections of your site intended for high-end buyers.

Show your specialties with links for single cities or neighborhood.

Depending on your market area, there can be thousands, and possibly hundreds of thousands, of listings for users to search through. Creating links for specific cities or neighborhood will not only help users jump straight to areas they may be interested in, but it can also help promote those areas you most specialize in. In addition, adding IDX links for a city or neighborhood to a page which talks about that area can reinforce your commitment to servicing a given area or neighborhood.

Utilize the “Features” and “Property Types” checkboxes to further limit results.

Your links can also limit based on features such as “Ocean View”, “Pool”, or other details like “Rental” listings (based on what your MLS offers). Adding links to your site for “Ocean View Listings” or other specific listing types gives visitors immediate access to the specific homes they are looking for without any extra searching.

Help orient visitors with types of homes in the area.

For people relocating to, or otherwise unfamiliar with, your MLS area, these links can be most helpful. Similar to a city or neighborhood link, try creating links for:

- “Coastal cites” …that limits to beach cities

- “New development” …that limits to cities or subdivisions new and coming

- “Downtown” …that shows homes within the main area of your city(ies)

Create links that combine a combination of the above search criteria.

Links that show properties as specific as “Coastal homes from 500-700k” or “Los Angeles Condominiums” or other criteria combinations can help you target specific home-seekers quickly.

In summary, your dsSearchAgent IDX search program affords you many powerful tools and features you can use to “wow” your site visitors and convert them to clients; and “Links” can be one of the most beneficial to giving your site substance. Links allow people access to your IDX outside of just a single “Search MLS” button, and therefore promotes visitors to your IDX and overall lead capture. Ultimately, that can be of great benefit to your health.

Writing content #101

September 14th, 2007
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My name is Lindsay Connell, and I’m the head of the search engine marketing department at Diverse Solutions. My job is to work with our software engineering team and our clients who have purchased our marketing services in order to achieve top rankings in the search engines and ultimately drive more web traffic to our clients’ sites.

REALTORS® come and go, right? People go into real estate thinking it will be cake. Those who actually ‘make it,’ though, realize there is a lot of hard work and marketing of one’s self to actually become a successful real estate professional. Fifteen years ago, marketing consisted of only offline venues such as newspapers, business cards, real estate magazines, and passing out flyers in assigned farm areas. However, if you want to make it in real estatein this day and age, it is imperative that you not only have a website, but that your website ranks well in search engines.

There are many different things that must be done in order to help your website achieve top placement in Google, Yahoo! and MSN for various phrases. However, the single most important thing that you can do is add unique pages of content. Why is content so important? When you purchased your site it was built with pre-written pages of content for buyers and sellers. You may have thought to yourself, “This is all I need” and you couldn’t have been more wrong. If your website has the exact same content as 10 websites, 100 sites, 1000 other websites, or 10,000… what makes yours stand out? Nothing!

The content of your site is its vocal chords. Without vocal chords, your site can’t talk to its audience… it can’t sing… it can’t draw the necessary traffic to make your site a success. Without content, your site is mute ,and Google, Yahoo!, and MSN will find no reason to offer your site coveted real estate on page one of their SERPS (search engine results pages). And if your sites vocal chords are spewing out the exact same information as your competition, your vocal chords will be drowned out. Your’s will be one in a choir full of competitors. If you want to stand out, you must be the soloist.

Search engines actually READ the content/text of each page of your site. They offer each page a score based on a number of different things. The most important thing that they score is the actual content.

Is the content unique, or is it duplicated from another source?

Google will compare your site to the millions of other sites in its index to see if your content is the same as anyone else’s. If it is, your page scores less. If it’s unique, you will secure a higher score which will help your site achieve higher rankings for phrases relating to that page.

Each time I begin the “content” discussion with a new client, two things are almost always brought up:

  1. I am a REALTOR®, not a writer.
  2. What do I write about?

Okay, so you are a REALTOR® and English is not your favorite subject. Well, you have two options. Hire someone to write content for your site or write it yourself. If you’re on a limited monthly budget, you could hire an aspiring writer at a local college or even from your local high school to write new pages each month. If your monthly budget is non-existent, well, get out your laptop and get to work. If you want top placement in search engines, forget that you are not a professional writer. The only person who will work for you for free is yourself. Whether you are writing the content yourself or are paying someone to do so, you still need to figure out exactly what topics to cover in each page.

The first step that you should take is to create an outline. Organize your thoughts and ideas into an outline to help determine what each page will be written about. It’s a lot easier than you might think! The main topics of your site consist of two things:

  1. Real estate
  2. Your areas of service

Combining these two topics, you get pages that discuss real estate in each area that you service. Most REALTORS work more than just a few cities. In fact, in Southern California alone, an agent might work more than 30 cities crossing multiple counties. The idea of writing content for 30 or more cities will probably overwhelm you. Don’t think on such a large scale. START SMALL. Think about all the areas you service and make a list. Put them in order of importance. These can include city names, neighborhood names, counties, or even an area that encompasses something as large as Southern California. Once you have your list, take the first area and create a simple outline for it (see example).

Make a simple outline of your favorite neighborhoods, entertainment venues and recreational opportunities within your main area. Why should you add info about entertainment and recreation? Well, people WITHIN your area are not the only ones that will visit your site. Someone across the country may be contemplating a move to your area. Show them the differences between each community to help lure them in. Once you’ve created your outline you can use it as a guide to begin writing your pages of content.

Marketing Your Business Effectively

September 12th, 2007
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Allow me to introduce myself.  My name is Robert Luna, and I’m the Director of Business Development over here at Diverse Solutions. My job is to work with the executives at MLS’s, associations, and large brokers who are interested in our dsSearchAgent IDX solution, our AgentCast websites, and all of the other products we offer. My background and experience has given me a unique perspective in the real estate software industry, and I hope that I’ll be able to share some of that knowledge with this blog’s readers now and in the future.

Earlier today, I heard a coworker telling a story about a broker in need of a company website. The broker hired somebody who is a “web developer” to create a real estate broker site. Over 3000 dollars and six months into the project, the broker was frustrated and still didn’t have a site. Sounds hard to believe, right?

Unfortunately, these stories are more common than you might think. We’ve all heard the adage that “there is no free lunch.” Well, here’s another classic: “People don’t plan to fail, they fail to plan.” My point is that you must make some time to set up a marketing plan, and since we all know that there really is no free lunch, you will need to roll up your sleeves do some research, make a plan, and follow through.

When I started doing sales twenty years ago, I was given a copy of Zig Ziglar’s Secrets Of Closing The Sale. My manager told me that it was “the salesman’s bible,” and that if I wanted to be a professional at sales, I would need to study to develop my skills. Today, I have an entire library of sales literature and have attended more conferences and seminars than I can count. In a similar fashion, today’s real estate professional is expected to be the expert by his/her clients and have all the answers.

That being said, in order to be a real estate professional, you will need to keep up with current events and have a definite marketing plan. Following are a few tips to get you started.

Step 1 Write down you goals. What are you looking to accomplish, and how soon are you planning on accomplishing it? Once you have something down on paper, you’d be amazed at how much more motivated you will be to keep those goals.

Step 2 Define your target area. Too many Realtors® bite off more than they can chew. Instead, you need to make sure that you are an expert within your area.

Step 3 Create a marketing budget you can live with and track the results. For example, if you’re spending $1000 in print ads, and you generate ten leads, you will know that each lead cost you $100. Then, for each one of those leads, you should track your commission. By the end, you’ll have some good ideas on how to allocate your budget.

Step 4 Manage your time like your check book; after all, they’re both directly related. You should have a routine and set specific times for specific tasks. You’ll soon be surprised at how efficient you can be and how much more you can get done.

Step 5 Manage your web presence. Our AgentCast Pro website solution is exceptionally powerful and offers many “Web 2.0” features. One such feature is our dsAgentChat instant messaging technology which offers real-time chat with your website visitors. According to Stephan Swanepoel’s 2007 Trend Report, the majority of Internet real estate shoppers expect email responses within 30 minutes. With dsAgentChat, you can cut 30 minutes into mere seconds.

Step 6 Follow up on your website leads. I know it sounds ridiculous, but I have seen studies that show that up to 35% of the leads generated on an agent’s website are not followed up.

Step 7 Get social. Social networking tools such as Active Rain, Trulia Voices, Zillow Q&A, and even Facebook will help you stay fresh and relevant among many Internet users. In addition, you’ll find that more and more top producers across the nation are blogging on a regular basis, so this is something that you may want to consider getting into if are looking for a way to set yourself apart.

Step 8 Continue your education. Personal development will require you to set some time aside for training attending classes, reading, or attending seminars and conferences constantly continue to develop your skills.

Step 9 Reach out. I have met very few people who have told me that they enjoy cold-calling, and even fewer who have time set aside to do so. While it may be enjoyable to only a few, remember that everything you get out of your business is a direct result of what you put into it. Therefore, it may very well be time well spent for you to reach out and try cold-calling every once in a while.

Step 10 Network constantly. Many businesses within your area may have a constant flow of homeowners who visit their offices and / or use their services. Creating relationships with these businesses may be beneficial to you, your clients, them, and their clients, all at the same time!

What I have provided is only the proverbial tip of the iceberg. There are many, many more ways that you can develop your knowledge and improve your marketing skills; just like everything else in life though, you’ll have to wisely commit to the decisions you make with your time and financial resources.

dsAgentChat Upgrades

September 10th, 2007
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Before I get started, let me introduce myself. My name is Jonathan, I’m one of the Lead Software Developers at Diverse Solutions. My job mainly involves developing new products, as well as maintaining existing applications.

Today, I’m happy to announce a new set of features and upgrades to our dsAgentChat platform. In this iteration of dsAgentChat our main goals were centered around what our clients were telling us, and what we thought the Chat could benefit from the most. So we came up with 4 main points of development: Ease of use, Centralized management, Extensibility, Desktop application. With that, let me introduce the main improvements to dsAgentChat, and how they will affect you.

Dashboard

Admin-Dashboard To begin, dsAgentChat was given it’s own admin-area. You can access it from either the AgentChat button in your current admin area, or at http://admin.dsagentchat.com. In your Chat admin you’ll see sections for Chatting, Site-Badge Configuration, Options, and AgentChat Desktop.

Admin Chat

Admin-Chat-Base The admin chat itself has retained most of it’s previous functionality, other than a face lift. The major addition to chat is a “chat-base” where you can see your current chats, go away, or logout.

The chat-base allows you to do two important things. First, if you have closed a chat with a visitor, and you want to re-initialize that conversation, you can click on the visitor in your chat-base and your conversation will be reinitialized. Secondly, if you are going to go away from your computer for an extended period of time, but don’t want to close down your chat window, you can click “go away”. Going away effectively pauses your chat session, and gives any current or new visitors a generic contact form.

Site-Badge Configuration

In your site-badge configurator, you have the ability to create the chat-button that you’ll then use on your website. You’re given options for “Target Agent” and “Icon Text”. Target Agent is populated with the users associated with your Diverse Solutions account. If you chose one of these individual Agents, that chat button will send chats exclusively to that Agent. Alternatively you can chose “Round Robin”, and chats will be sent round-robin to the Agents that are current logged in, or have SMS enabled and scheduled during that time. Icon Text allows you to customize the text on the button. Currently we include Agent, Me, Team, and Us for your Icon Text.

Options

Admin-Options-Sms-ScheduleThis section allows you to setup two very important features, your Personal Information and SMS options. The data you fill out as your personal information is what the visitor will see when they’re chatting with you. As for the SMS options, we’ve built in a schedule allowing you to set the days of the week, and the time you’re going to be available to chat. You may not want your cell phone buzzing at 2am, or maybe you take weekends off from, this will allow you to prevent SMS messages at inconvenient times.

dsAgentChat Desktop

We’re very excited to announce our desktop implementation of dsAgentChat. Being an “instant-messaging” culture here at Diverse Solutions, we always had a problem with forcing our Agents to keep a browser window open to interact with the chats on their website. Until recently developing a desktop application (especially cross-operating-system) was a very large undertaking. However with the advent of a new platform by our friends at Adobe, “Adobe Integrated Runtime” AIR, we are able to make this dream come true.

To take advantage of dsAgentChat Desktop, simply just navigate to that section in your Chat Admin and you will be given the simple instructions for installation. Once installed not only does dsAgentChat Desktop launch and act like a normal windows/mac application, but it also looks and feels just like your in-browser chat.

IDX / dsSearchAgent Integration

The final major feature we have to announce is integration with our dsSearchAgent product. In your dsSearchAgent Options you will be given the ability to chose your Target Agent (just like in your configurator), and your IDX will automatically have chat enabled for your visitors.

That’s it for our dsAgentChat updates, we hope you like them. These features will launch very soon, so keep an eye out for the update in your admin area.

As always, if you have problems with the new features, please contact our customer support.

Keeping your website updated

September 7th, 2007
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My name is Kenny Winters, and I work here at Diverse Solutions as an Account Executive. When I had the opportunity to write some posts on here, this topic immediately came to mind. I work with a lot of clients every day, and it seems that many of their websites suffer from making the same mistake.

One of the first mistakes people make with their website is not updating it. They initially spend a lot of time in the beginning process of building the site, but over time, it becomes outdated. Maintaining a website is just as important as having a website. A variety of things can be done so this doesn’t happen to your own website.

Update your pictures

Users that have visited your website are not going to want to see the same thing six months down the road. Visitors will notice this, assume your information is also not up to date, and leave. In addition to updating your content, keeping your site visually stimulating will also increase the amount of time visitors spend on your site.

Review your website

I highly recommend this. I would suggest clicking through your website at least every two weeks and make sure everything is working as it should. Look for things such as links to pages that have been taken down or broken pictures, especially with links and images that reference third-party sites. Too many of these occurrences will lead people to believe you don’t visit your website that much and it will send them going somewhere else to find the information they are looking for.

Research the Competition

One way to keep your website up to date is to visit sites that relate to yours. Find out what things your competitors may be doing that could possibly work for you. For example a site may contain a feature on it that would keep visitors returning. Including these features to your site is a must to keep it competitive.

The Internet is growing everyday. More and more people are setting up websites. The sites that stay updated and current are the ones that succeed.

It’s about time…

September 5th, 2007
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Welcome to the NEW Diverse Solutions Corporate Blog. My name is Justin LaJoie, and I am the CEO and President of Diverse Solutions.

After months of procrastinating over starting a company blog, we are finally here. I didn’t just want to put a blog up and post on it once or twice a month. If we were going to do it, we wanted to do it right. The biggest hurdle we had with this project was determining who was going to write all the posts. I certainly didn’t have time to write numerous posts a week, so I did what all good CEO’s do - I delegated. I selected individuals from each department that I felt had a lot to share, and from today on, you’ll see them posting articles within their areas of expertise.

You’ll see me posting from time to time about company updates and product ideas that we’d like to get some feedback on. In addition, we plan on discussing everything from website marketing tips to our thoughts on recent real estate news. Finally, we’ll also share some ideas on how to get the most out of our products and services.

We hope that this blog will help us better connect with our customers and with the real estate industry in general. If you have any requests on what you would like to see us talk about, just let us know through a comment.