About two weeks ago, I was fortunate enough to attend the 4Realz Internet marketing educational seminar as a sponsor. The event I attended was held at the Skirball Cultural Center in Los Angeles. The venue itself is an amazing place; I fully encourage everybody who can visit to do so. In fact, the center actually plays host to many schools for field trips, and so with the excitement of children in the air, the seminar kicked off promptly at 8:30am.

The seminar itself, hosted by Dustin Luther (Rain City Guide and Move.com) and Jim Marks (Virtual Results), is currently touring the west coast with the goal of helping the agents who attend better utilize their Internet marketing dollars and efforts. The class I attended lasted until 4pm, and not a single minute felt wasted! The course covers a great deal of material including everything from social networking to ROI. Throughout the seminar, agents are educated on the importance of understanding what consumers expect, and as Jim, states “different is better.”

Additionally, the two pointed out the importance of “original content” to establish better web presence during their seminar. I completely agree with them and can assure you that having original content on your site is an incredibly important subject. As many of you know, we have a very aggressive SEO (search engine optimization) program here at Diverse Solutions, and one of the key elements in our marketing packages is custom content. Basically, the more original and unique content you have on both your website and blog, the better chance you’ll have to be recognized by search engines and subsequently rank above your competitors.

As I thought about it a bit more, I decided to create a way for agents to better take advantage of this knowledge. For the remainder of the month, we will be offering 10 pages of custom content that can be added to your web site or blog for just $500; normally, we charge $1200 for this package! All you have to do to take advantage of this offer is just let us know what topics you would like us to cover (real estate related, of course). Our professional writers will do the rest. The offer is a great opportunity for individuals who recognize the importance of Jim and Dustin’s advice as well as those who may be considering implementing a marketing strategy in the near future.

Thanks again to both Dustin and Jim. You guys gave a great presentation, and I look forward to seeing you soon in Orange County!

(Note: If you’d like to attend the Orange County educational seminar, it’s only $49 for “the most informative 4-5 hours that you will likely ever spend on real estate education.” You can register here.)