“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. When it rang, you answered, because it was likely a customer or a potential customer on the other end of the line. Now, the calls are coming through online, via the social phone.” – Marcel Lebrun, CEO Radian6

By now, we’re all aware of the opportunity presented through social media. We know we should be participating as a way to engage customers and build awareness. But how do we know we’re being effective?

We thought we’d help you kick off the week with some articles from around the web. So grab your fresh morning brew, get reading, and if you have any other articles you’d like to share, drop a link in the comments.

1. Texting While Working

Author: Seth Godin

Here’s a fresh reminder from Seth Godin on being on social networks yet remaining productive. If all you’re doing is Tweeting and checking out Facebook, you’re not doing much. Ask yourself: how is this helping me get closer to my goals? If it’s not, move on to something else. Engaging on Social Networks is fine, but remember, always in moderation.

2. 10 Powerful LinkedIn Tips

Author: Lewis Howes

To this day, LinkedIn remains my favorite social networking site (for business). Whether you’re an avid user or a new to the network, Lewis Howes offers some refreshing tips for boosting your LinkedIn profile and getting the most out of the network.

3. 7 Proven Facebook Marketing Tactics

Author: Hubspot

Facebook can either be a giant time-suck or an effective marketing tool. In this post, Hubspot offers some insightful tips on how to get the most out of your marketing efforts on Facebook.

Do you have a Facebook Business Page? How are you using it to connect with your audience? Share your tips/experience with us in the comments…

4. Recommendations for Blog Commenting As A Marketing Strategy

Author: SEOmoz

When you start a new blog, one of the best ways to get new traffic to your site is to visit other blogs (both inside and outside of your niche) and engage in direct conversation with other writers/readers. In this post, SEOmoz offers some solid, practical advice for commenting on other blogs.

5. Paying Any Attention To Your OFFLINE Brand??

Author: Peter Shankman

We spend a lot of time online trying to build our brand and grow out network. But how much time are we spending to take and build those connections offline (that’s just as important). In this post, Peter Shankman (Founder of HARO), offers some solid advice for connecting with and building your Brand offline.

How about you? Read anything else worth mentioning? (feel free to drop a link in the comments)…

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