As a Real Estate Agent, one of the most critical components of your website is the ability for site visitors to be able to search for homes. A great IDX will not only get indexed in search and drive traffic, it will keep site visitors engaged long enough to consider your offer (a.k.a. hiring you as their real estate agent). But in order for your IDX to effectively engage visitors (and convert them), it needs to accomplish a few things.
Your IDX should…
- Generate traffic
- Be easy for buyers to navigate
- Capture leads
- Increase listing awareness
Read more in our Guest Post on Inman Next titled: 4 Ways To Make Sure IDX Works for You.