It used to be that a good website design used to make you stand out. Now, a good design is the cost of admission. If you want to compete, you need a solid design and the content to support it.
Good content is an attraction strategy. It’s what gets people to come to your website. It’s what gets people to stay on your website as they read through local community info, market updates and more.
But, it has to be current. Because if it isn’t current, you may as well not exist.
In looking at 10 (random) real estate blogs today, here’s what I find:
- 6 in-active blogs (the content hasn’t been updated in about 2 months)
- 4 active blogs (the content has been update within the last 2-3 weeks)
- 7 Twitter accounts (most of them broadcasting new listings, only one with @ replies to people)
- 3 Facebook pages (most of them with very little content)
For the active blogs, it tells me you’re current. Your site is reliable. I can browse and find the relevant information that I’m looking for. For those that are in-active, it shows that you’re not current, and thereby not reliable. So I’ll likely have to go somewhere else to find what I’m looking for.
If you’re reading this, take a moment to look at your website, your social networking profiles that you link to from your website, and ask yourself…where do you fit it? How does your site measure up? How long has it been since you’ve updated your content?
More importantly… Would you hire yourself?
Is your content up-to-date? Based on what you read, would you hire yourself to list or buy a house?