Incorporating Walk Score Into Your IDX

What Is Walk Score and Why Use It? In the 2005 Traveler Opinion and Perception Survey, the Federal Highway Administration reported some interesting statistics about walking in the U.S. 107.4 million Americans use walking as a regular mode of travel. That represented about 51% of the travelling public in 2005. On average, these 107.4 million … Continue reading

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What’s Your Web Lead-to-Closing Ratio and Why?

What are the most successful lead cultivation practices? Real estate professionals cultivate leads in a variety of ways.  Before the Internet it was all about networking, print marketing, T.V., radio, homes magazines, business cards and other traditional media that still work for us.  Then along came the Web and we added websites, blogs and social … Continue reading

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Guide to IDX Listing Email Alerts

IDX email alerts are pretty amazing. Home buyers want updates on the latest listings and real estate agents want to stay in touch with buyers on a regular basis.  The solution is simple: IDX email alerts. Buyers see the value in getting access to the latest listings, so by offering updates via email, agents have … Continue reading

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3 Effective Ways To Follow Up With New IDX Leads

Timeliness counts when you’re following up with new IDX registrants. You know, those prospective home buyers who have registered to use the IDX on your website. If you don’t follow up right away, you’ve lost the lead. On the other hand, if you follow up too aggressively, you also risk losing the lead. So where … Continue reading

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10 Ways To Drive More Traffic To Your IDX Listings

So you’ve installed an IDX search product on your website. But now what? How do you work on driving more traffic to your individual IDX listings to get more people interested in properties that are for sale? After all, searching homes for sale is one of the primary reasons people are coming to your website. … Continue reading

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4 Ways To Drive More Traffic To Your IDX Search Page

Getting 1,000 hits to your real estate blog/website is great. But you know what would be even better, getting 1,000 hits on your IDX search page specifically. Think about it this way… Where are you converting site visitors? On your home page? On a blog post? Neither. Right? No, you’re converting them on your IDX … Continue reading

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Using Custom Links To Create IDX Landing Pages

With dsSearchAgent, you can do more than just slap an IDX map search on your website. You can create custom search map pages that pre-filter by price, size, city, open houses, or any other number of combinations of MLS search criteria. So say for example that you have a “Neighborhood” tab on your site’s navigation. … Continue reading

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Stronger Calls To Action = More Registered Users

Every now and then I hear real estate agents say something to the effective of… People are coming to my website, but they’re not clicking on my IDX page to search for homes, or… I’m getting good traffic on my IDX search page, but people aren’t registering. The problem isn’t exactly the technology, but rather … Continue reading

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