MLS listings on your domain - dsIDXpressThere are essentially two ways to use dsIDXpress to create and upload MLS content to your real estate blog:

  1. Using Shortcodes
  2. Using our Link Structure
  3. Choose from a variety of widgets to display IDX data

Today, I thought we’d hi-light a couple of different ways you should be using dsIDXpress to display MLS content on your website.

5 Ways To Use dsIDXpress To Create Killer Blog Posts

1. Write a quick market update for a particular neighborhood.

For example: Gulf Gate Neighborhood Homes for Sale | Sarasota FL

Is there a new condo development in a specific neighborhood that you can talk about? Or what if, each week, you featured a new neighborhood. You can talk about things to do, places to eat, etc. Then, close with a list of all of the latest listings in that area between a certain price range by using the dsIDXpress shortcode to display the MLS content on your domain.

2. Do a write up about a school/district and use the dsIDXpress shortcode to display homes in that district.

Parents want the best for their children. If that means purchasing a home in an area that has one of the best school districts, they’ll do it. For some families, their criteria for buying a home is first, the number of bedrooms, then the schools/district, and then price. In other words, schools influence their purchasing decision.

So in this case, you might create a landing page to hi-light schools, or write a post to talk about schools in a specific area/district. Then, simply use the dsIDXpress shortcode to display listings in that particular district.

3. Create a “Communities” page with drop-downs/links to the various communities in your coverage area.

For example:

Each community contains a few paragraphs of introductory text then, shortcode to display listing data in that community. 

This is a great way to create landing pages for each of the various communities that you service. The format is simple:

  • Title your page. Waxhaw Real Estate Guide (for example)
  • Include 2-3 paragraphs of introductory text. Include a photo of the area.
  • Use the dsIDXpress shortcode to display MLS listings for that area on your page. 

4. Create a “Real Estate Listings” page. 

The idea here is simple, create a page on your site where you can give visitors an up-to-date view of all of the listings in market. Here’s what a sample “Listing Feed” page might look like:

Include a simple line of text that tells readers what they can expect from this page on your site: “Search Irvine listings, updated every couple of hours. For questions on any listings, call: xxx-xxx-xxxx or email:”

5. Write about a new listing. 

This is one of the easiest, most efficient ways of using dsIDXpress to generate new content quickly. Any time you get a new listing, or have an upcoming Open House, blog about it. You can choose to display some or all of the data for that particular listing. 

Your format should be:

  • Title your post.
  • Write a paragraph about the listing – what makes it unique, when is the Open House, etc.
  • Use the shortcode to add a single property listing. 

For example: Luxury Single Family Home – 741 Livingston Court Claremont, CA 91711

Over to you…

How else are you using dsIDXpress to display MLS listings on your posts and pages?

About Ricardo Bueno

Ricardo Bueno is the Mareketing/Content Guy at Diverse Solutions. He writes about how to use blogs, social media and IDX technology to generate more leads. Follow him on Twitter @Ribeezie or Circle him on Google+.
  • Seth Neal

    I don’t think people always get how great dsIDXpress is for getting search engines to crawl all over your site!! Great tips. Going to get a couple of these done ASAP!

    • Ricardo Bueno

      Agreed! With a little bit of added effort, dsIDXpress does a pretty remarkable job of getting a site indexed…quickly. 

  • Tom Lipinski

    What exactly is meant by short code to display IDX content?