People are visiting your website. Site traffic is up, time-on-site is looking good and you’re even getting inquiries for questions on specific properties. All good signs of a healthy home search experience via your real estate website.

That’s good news!

The question now is, how do you identify motivated buyers versus people who are just browsing the market?

Enter the IDX Report Tab

If you’re a dsSearchAgent user, you’ll have access to client profiles and IDX “Report” data. To access the IDX Report Tab…

  • Log into your Control Panel
  • Hover over dsSearchAgent >> Click on “Contacts”
  • Select a contact from one of your Contact Groups

The IDX Report Tab will display the following data:

 

Here, you have access to things like:

Search Aggregates – this shows the averages of the searches that the contact has made.

Click Aggregates – this shows the averages of the listings the contact has clicked on.

Favorites – this shows all of the listings that the contact has favorited.

Viewed Properties – this is a list of all of the listings that the contact has viewed. 

Similar Results – this is a list of all listings that match the search aggregates.

Property Searches – this is a list of all of the searches that the contact has made. Saved searches are listed first with a floppy disk icon. 

What to do with the Data:

Send listing suggestions – If the user has not been on your IDX search regularly, chances are they may have missed some of these newer listings that match their search criteria.  Put some of them together in an email for the client, or use them as talking points for a phone call.

Get content ideas – Take note of the search aggregates (and more importantly, the clicked aggregates) for your visitors, as these can be great inspiration for blog posts or other articles on your website.  If you’re noticing alot of visitors are looking at homes in a certain subdivision, price range, or within a certain school, put together additional content for your site targeting more of those users.  On the flipside… if you notice an area that your site already targets with content/links is simply not getting many IDX searches or clicks; you may want to see how you can improve the conversion rate for that set of users.

Get navigation ideas - Review each user’s property search history (or even their viewed property history) to find patterns in how to start in one area and end up in another.  If you’re noticing many buyers who start their searches in the city of Irvine end up otherwise looking within 2 or 3 specific subdivisions or maybe in the nearby city of Tustin, consider adding search links, widgets, or even a little bit of content to that effect to your site, such as: “…for home buyers interested in Irvine homes, be sure to check out this neighborhood and that neighborhood as well.”

Tag/group buyers – Every lead in your account is stored in a “group” (like a folder), and can have multiple “tags” (I like to think of these as post-it notes) – – and both can help you sort and organize leads for emailing, distributing, or otherwise sorting.  Use the search data to determine what kinds of groups and tags you need for your users, then you can move and assign people as soon as you can tell what kind of buyer/search user they are.  Some great uses of groups we’ve seen are: “New Leads”, “Prospect”, “Dead Leads”, “Closed”, “Contacts”; while tags are great for describing the buyers such as: “$100-200k”, “No REOs”, “Seller”, “Coastal”

Create newsletters for buyers – Newsletters can be an effective way to stay in touch with users over the weeks (or months) they spend searching.  See what criteria people are searching for, then put together newsletters to match different sets of users (ie: “latest REO news”, “this weeks Irvine home highlights”, or “Luxury homes in Tustin, Oct 2012″).  The number of IDX users searching for each topic can help dictate the newsletter frequency – – no one wants to put together a daily newsletter that only 4 or 5 users will read.  Once you have your newsletter campaigns setup, you can automatically subscribe users to campaigns based on their search interests, or otherwise email them an invitation to subscribe.  AgentReach email marketing is built in to SearchAgent, and provides templates for easy to manage multiple daily, weekly, or monthly newsletters to different groups.

What else could you do with this data? 

Those are just some ways you can use IDX data to better connect with your site visitors. What else could you do with this data? Any other ways it might be useful in helping you connect with motivated buyers?

About Ricardo Bueno

Ricardo Bueno is the Mareketing/Content Guy at Diverse Solutions. He writes about how to use blogs, social media and IDX technology to generate more leads. Follow him on Twitter @Ribeezie or Circle him on Google+.
  • http://www.LaPalmaHomeFinder411.com Ric & Pamela Dizon

    Thanks Ricardo for the post, definitely will start using these ideas.   Sure would like to learn more about agent reach too.

  • http://ann-arbor-homes.us/ Ann Arbor Homes for Sale

    Use Ann-Arbor-Homes.us to find all Ann Arbor homes for sale. While other real estate markets have been devastated by the recent housing devaluations, Ann Arbor has weathered the storm very well.

  • http://twitter.com/817Realty Ginger Coolidge

    This is good info, will this aggregate information be there on the WordPressIDX product?

    • http://www.diversesolutions.com/blog Ricardo Bueno

      Hi Ginger, 

      The IDX Report data is a part of dsSearchAgent which will give you access to a full on Control Panel along with user information. So at this point, no, it’s not available through dsIDXpress. 

  • http://StephanieCrawford.net/ Stephanie Crawford-@AgentSteph

    Ricardo. is there a way to embed listings into an email and send out to a tagged group? Say I have tagged a bunch of folks with a spcific zip code – say 37214. Can I put together an email AgentReach and embed the latest listings in 37214?

    I understand how to send that tag an email, but I don’t understand how to get listings into that email. Short code maybe?

    • http://www.diversesolutions.com/blog Ricardo Bueno

      Hmm… Well, there is no way to do that automatically. The only way I see to do something like that is to: 
      1. add shortcode to a page of your site2.
      publish/preview the page3. copy the HTML code for the listings that are
      generated on the page4. paste the HTML code into the AgentReach email

      And frankly, that sounds like a lot of steps to be performing on a DAILY basis. So…alternatively, you can use something like MailChimp to
      convert a listing RSS feed into an automated email campaign. 

      You’re basically creating a search, saving the RSS feed and then doing “RSS to Email” with Mailchimp. You’ll have to export your contacts per zip code to Mailchimp of course, but that will achieve what you’re trying to do here automatically. 

      That’s probably a lot to digest, but I hope it makes sense. Let me know if you have any questions :-) 

      • http://StephanieCrawford.net/ Stephanie Crawford-@AgentSteph

        I wouldn’t do it daily – I would just set them up on a regular campaign if I wanted to send something daily. I was thinking this might be a better alternative than an initial drip campaign. But I understand what you are saying with the RSS.

        PS – Have you guys seen the Kunversion websites for brokers? They’ve back end looks *awesome*. It has the follow-up functions I wish DS had.