thx

I missed you and I’m too lazy to look up your email, so like this post said, I looked online I completely agree that websites need to be a resource - ESPECIALLY Realtors - I blogged about that last year too: http://blog.askangie.com/2007/09/10/your-realtor-should-be-a-community-resource/ .

I also have a funny blog post excerpt from the SES convention about us crazy 20somethings and how we work. People reading this post may want a little laugh tied in with a lesson:

Whatever your site is, define your 4 personalities of friends. Chris Competitive, Suzi Spontaneous, Mary Methodical, and Harry Humanistic. Ask your visitors what they want to see and know! Ask on every site:

WHO are we trying to persuade to take action?
WHAT action do we want them to take? (make it measureable with your analytics)
WHAT info do they want (use test pages, surveys, email follow up. find out what your visitors need in order to be comfortable with your purchase)

Here’s a case in point, subject: ME. Mike’s birthday is Wednesday and I wanted to order him a candy basket. (Since I am a bad wife and out of town). Sorry hun, serious I absolutely positively NEED that damn basket delivered on Aug 22nd (I was ordering Monday night) and I abandoned 4 different websites because my shipping options were “ground - 2 to 3 days”, “rush - overnight”, etc.

Sliding scales are fine when I’m ordering a candy basket for a client as a thank you, get it there whenever. I needed the basket to arrive on Aug22, not the day before or after. The site which allowed me (on page 1) to choose by DATE the delivery, was the site who got my credit card info. THINK about what your users want and need, and it varies by scenario just like me.

For the rest of the post here’s the link: http://calcoastsearchenginemarketing.blogspot.com/2007/08/ses-2007-converting-visitors-into.html

Let’s get together and have lunch soon. Call me. Miss you!!