by Shara Maurer | Aug 30, 2017 | IDX Best Practices, Marketing
Small changes can be powerful and A/B testing is the way to real estate website optimization. Quick! What happens to your brain when you read tech terms such as “conversion rates,” “A/B testing” or “split testing”? Mine goes into shut-down mode and my eyes start to...
by Shara Maurer | Aug 24, 2017 | IDX Best Practices
IDX is the technology that allows MLS listings end up on a real estate website. It facilitates real engagement, as visitors on your website are able to search listings in their target area, in their price range, in real time. A recent spate of online articles claim...
by Shara Maurer | Aug 17, 2017 | IDX Best Practices, WordPress Tips
What Google is to search engines WordPress is to websites – it has literally taken over the Internet. If you’re just starting out in real estate or you’re an established agent looking to beef up your web presence, consider WordPress for your agent website. What is...
by Diverse Solutions Team | Feb 11, 2014 | IDX Best Practices
What Is Walk Score and Why Use It? In the 2005 Traveler Opinion and Perception Survey, the Federal Highway Administration reported some interesting statistics about walking in the U.S. 107.4 million Americans use walking as a regular mode of travel. That represented...
by Diverse Solutions Team | Jan 13, 2014 | IDX Best Practices
What are the most successful lead cultivation practices? Real estate professionals cultivate leads in a variety of ways. Before the Internet it was all about networking, print marketing, T.V., radio, homes magazines, business cards and other traditional media that...
by Diverse Solutions Team | Jun 6, 2012 | IDX Best Practices
IDX email alerts are pretty amazing. Home buyers want updates on the latest listings and real estate agents want to stay in touch with buyers on a regular basis. The solution is simple: IDX email alerts. Buyers see the value in getting access to the latest listings,...
