Are you truly the neighborhood expert? Remember the day your real estate license landed on your broker’s desk? Shiny and new, just like you, it was your passport to a new career and your own business. Sadly, unlike most new business people, few agents enter real estate with a business plan. Whether you’re just starting out in real estate ... Read more +
Small changes can be powerful and A/B testing is the way to real estate website optimization. Quick! What happens to your brain when you read tech terms such as “conversion rates,” “A/B testing” or “split testing”? Mine goes into shut-down mode and my eyes start to cross. But, if you have a real estate website, these are important terms... Read more +
It’s a sad but true fact that there’s a generational wealth gap in this country. Because of this, we see fewer millennials in the home-buying market than we’d hoped for. “The absence of millennial homebuyers is a big story for the economy, because housing sales and construction are big drivers of jobs,” claims Jeff Reeves in USA TODAY. ... Read more +
leads vending machine Our IDX plugin includes lots of SEO features (including tons of indexable listing content) to help improve your search engine ranking and boost your traffic, and our mapping IDX includes lots of lead capture features, but some agents need just a little an extra little push to get off the ground and start generating leads. For ... Read more +
taking WordPress IDX to eleven We recently added new SEO Settings to our IDX plugins that give you more control over your site’s meta tags and title tags. If you’re not already familiar with meta tags or page titles, be sure to read part 1 of this series, where we define these terms and explain how they affect the way your site appears on ... Read more +
Both of our WordPress IDX plugins now include an expanded set of SEO settings that give you more control over how search engines index the IDX listings on your domain. We’ve had a few users ask for help understanding how (and why) they should optimize these settings, so we put together a couple blog posts to make things a bit easier. In ... Read more +
“Instead of one-way interruption, web marketing is about delivering useful content at just the precise moment that a buyer needs it. – David Meerman Scott, Marketing Strategist & Author of The New Rules of Marketing & PR Most Agents start a real estate blog with the intent of using it as their primary lead generation tool. Yet ... Read more +
Think about when/why/how consumers come to your website. They’re searching for things like: “Best neighborhoods to live in Irvine” “Best schools in Irvine” “Homes for sale in Irvine” …you get the idea. Consumers are searching online for specific content and it’s up to you to serve it up ... Read more +
If you’re getting traffic, but not converting, something’s wrong. You need to rethink your home page, your landing pages and your Calls To Action. Think about what you want people to do when they land on your website… Search for homes? Call you? Click on something? Subscribe? Register a name and email (to use your IDX for ... Read more +
People want to know success stories. What works? What doesn’t work? So today, I thought I’d share a video clip from a presentation Jeff Turner gave at the Xplode Conference in Washington D.C. It’s a short, but good presentation on how Agents are finding success with things like Facebook, Video and Blogs. What are you doing with... Read more +