by Shara Maurer | Aug 30, 2017 | IDX Best Practices, Marketing
Small changes can be powerful and A/B testing is the way to real estate website optimization. Quick! What happens to your brain when you read tech terms such as “conversion rates,” “A/B testing” or “split testing”? Mine goes into shut-down mode and my eyes start to...
by Diverse Solutions Team | Feb 6, 2013 | Marketing
Our IDX plugin includes lots of SEO features (including tons of indexable listing content) to help improve your search engine ranking and boost your traffic, and our mapping IDX includes lots of lead capture features, but some agents need just a little an extra little...
by Diverse Solutions Team | Aug 14, 2012 | Marketing
We recently added new SEO Settings to our IDX plugins that give you more control over your site’s meta tags and title tags. If you’re not already familiar with meta tags or page titles, be sure to read part 1 of this series, where we define these terms and explain how...
by Diverse Solutions Team | Aug 13, 2012 | Marketing
Both of our WordPress IDX plugins now include an expanded set of SEO settings that give you more control over how search engines index the IDX listings on your domain. We’ve had a few users ask for help understanding how (and why) they should optimize these settings,...
by Diverse Solutions Team | Feb 3, 2012 | Marketing
“Instead of one-way interruption, web marketing is about delivering useful content at just the precise moment that a buyer needs it. – David Meerman Scott, Marketing Strategist & Author of The New Rules of Marketing & PR Most Agents start a real...
by Diverse Solutions Team | Dec 14, 2011 | Marketing
Think about when/why/how consumers come to your website. They’re searching for things like: “Best neighborhoods to live in Irvine” “Best schools in Irvine” “Homes for sale in Irvine” …you get the idea. Consumers are...
