by Shara Maurer | Jan 14, 2018 | Marketing
Are you truly the neighborhood expert? Remember the day your real estate license landed on your broker’s desk? Shiny and new, just like you, it was your passport to a new career and your own business. Sadly, unlike most new business people, few agents enter real...
by Shara Maurer | Sep 6, 2017 | Marketing
It’s a sad but true fact that there’s a generational wealth gap in this country. Because of this, we see fewer millennials in the home-buying market than we’d hoped for. “The absence of millennial homebuyers is a big story for the economy, because housing sales and...
by Shara Maurer | Aug 30, 2017 | IDX Best Practices, Marketing
Small changes can be powerful and A/B testing is the way to real estate website optimization. Quick! What happens to your brain when you read tech terms such as “conversion rates,” “A/B testing” or “split testing”? Mine goes into shut-down mode and my eyes start to...
by Diverse Solutions Team | Feb 6, 2013 | Marketing
Our IDX plugin includes lots of SEO features (including tons of indexable listing content) to help improve your search engine ranking and boost your traffic, and our mapping IDX includes lots of lead capture features, but some agents need just a little an extra little...
by Diverse Solutions Team | Aug 14, 2012 | Marketing
We recently added new SEO Settings to our IDX plugins that give you more control over your site’s meta tags and title tags. If you’re not already familiar with meta tags or page titles, be sure to read part 1 of this series, where we define these terms and explain how...
by Diverse Solutions Team | Aug 13, 2012 | Marketing
Both of our WordPress IDX plugins now include an expanded set of SEO settings that give you more control over how search engines index the IDX listings on your domain. We’ve had a few users ask for help understanding how (and why) they should optimize these settings,...
