Why Going Hyper-local is Real Estate Farming 2.0

Why Going Hyper-local is Real Estate Farming 2.0

Are you truly the neighborhood expert?  Remember the day your real estate license landed on your broker’s desk? Shiny and new, just like you, it was your passport to a new career and your own business. Sadly, unlike most new business people, few agents enter real...
Where to Invest Your Real Estate Tech Dollars

Where to Invest Your Real Estate Tech Dollars

Technology is advancing at warp speed, and what formerly seemed rather science-fiction-ish has worked its way into the mainstream. Artificial intelligence, predictive analytics, machine and deep learning – these technological advances may find their way into the real...
Use Your Real Estate Website to Boost Your Brand

Use Your Real Estate Website to Boost Your Brand

There are ways agents can use their real estate website and online assets they already have to solidify their brand. Real estate PR is perhaps a lost art, but it doesn’t need to be. With a little fine-tuning, your website and social profiles can boost your...
How to Engage Millennial Homebuyers

How to Engage Millennial Homebuyers

It’s a sad but true fact that there’s a generational wealth gap in this country. Because of this, we see fewer millennials in the home-buying market than we’d hoped for. “The absence of millennial homebuyers is a big story for the economy, because housing sales and...