My name is Kenny Winters, and I work here at Diverse Solutions as an Account Executive. When I had the opportunity to write some posts on here, this topic immediately came to mind. I work with a lot of clients every day, and it seems that many of their websites suffer from making the same mistake.
One of the first mistakes people make with their website is not updating it. They initially spend a lot of time in the beginning process of building the site, but over time, it becomes outdated. Maintaining a website is just as important as having a website. A variety of things can be done so this doesn’t happen to your own website.
Update your pictures
Users that have visited your website are not going to want to see the same thing six months down the road. Visitors will notice this, assume your information is also not up to date, and leave. In addition to updating your content, keeping your site visually stimulating will also increase the amount of time visitors spend on your site.
Review your website
I highly recommend this. I would suggest clicking through your website at least every two weeks and make sure everything is working as it should. Look for things such as links to pages that have been taken down or broken pictures, especially with links and images that reference third-party sites. Too many of these occurrences will lead people to believe you don’t visit your website that much and it will send them going somewhere else to find the information they are looking for.
Research the Competition
One way to keep your website up to date is to visit sites that relate to yours. Find out what things your competitors may be doing that could possibly work for you. For example a site may contain a feature on it that would keep visitors returning. Including these features to your site is a must to keep it competitive.
The Internet is growing everyday. More and more people are setting up websites. The sites that stay updated and current are the ones that succeed.