Two days ago, we deployed a very significant change to the way our dsSearchAgent IDX product is served to our clients and our clients’ clients. Did you notice? No, there weren’t any new features this time around. This time, we focused our efforts on load time and performance.
Speed matters. Google found that their traffic to Google maps increased by 25% after they shaved 20-30% off the initial size of the Google maps home page. Amazon found (PowerPoint presentation) that for every 100 millisecond delay that they introduced in testing scenarios, they experienced a 1% drop in revenue. That’s huge!! Now that we’re leaner and closer to our visitors, we’re really excited to see what this does for our own traffic.
Anyway, give it a whirl. Drop us a comment and let us know what you think!