We’re starting the new year with a client spotlight on Jay Valento, part of The Red Wagon Team in Southern California.

Jay uses our dsIDXpress plugin to add listings to his active WordPress blog redwagonteam.com, making for a very content-rich resource for buyers, sellers, and search engines.

Often using listing data from dsIDXpress as a springboard for writing topics, Jay’s blog has received top placement for the Long Beach real estate market by search engines and blog ranking sites.

His blog is filled with short but informative articles like this one about a new condo building in Long Beach: http://www.redwagonteam.com/long-beach-neighborhoods-ca/marina-pacifica-condos/ Here he just has a snippet of information about an area along with dsIDXpress shortcode to generate all the active listings there. It’s easy but effective; a perfect example of how shortcode can be used to add listings to pages and guarantee fresh content.

His blog homepage features the latest articles and blog posts he has made, along with a large quick search widget, map widgets, and even some dsSearchAgent modules for quick listing access and visitor engagement. With a list of targeted cities along the right-column and popular neighborhoods and zip codes across the bottom – all linking to articles and dsIDXpress content – his blog is very SEO and user friendly.

We encourage you to take a look at the layout of Jay’s blog and read some articles for inspiration for your own site and blog. Keep up the great work, Jay!