Last year, Real Estate Agent Dale Chumbley amassed quite a bit of site traffic and garnered national recognition with his 365 Things To Do in Vancouver, WA series – wherein each day, he hi-lighted something new to do in the city of Vancouver, WA. All blog posts resided on his website: Clark County Real Estate Guide. Then, the permalink to each post was placed on his 365 Things To Do in Vancouver, WA Facebook Page. The results?
- 14,000+ “Likes” on his Facebook Page,
- 75% of the fan base resides in Vancouver/Clark County/Portland area – the key here is that they’re all local,
- Over the course of the year, 8,281,995 post views occurred on the Facebook page,
- ~100,000+ visitors stopped by the blog via the Facebook Page
Basically, Dale wanted to create content about his community and he set out to do just that through his 365 Things To Do series. He’s not just selling real estate, he’s selling a lifestyle so he knew that was important. He created the content on his own site then use Facebook as the medium for sharing that content. Is wasn’t easy by any means. But I thought I’d have Dale and Maura Neil (from 365 Things To Do In Atlanta) share their insights and experience in this video interview from REtechSouth!
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I love the comment about selling a lifestyle rather than just a house. I’m a huge believer in this. I feel like too many agents miss out because when they get a new listing they only market the house and never the corresponding lifestyle that goes along with it.
Ricardo – these interviews are great … keep them coming!
Brian: Thanks amigo! It’s so true. As much as your real estate blog should serve as a marketing tool and you should serve up listings, let’s not forget that you’re also selling a lifestyle, so writing about the local neighborhood is good “selling” content too. Dale Chumbley has done an excellent job of selling his local neighborhood and has earned a good deal of credibility in doing so.
I have a few conferences coming up, so as the opportunities present themselves, I”ll keep serving these up! Thanks for watching and for the comment 🙂