How do you attract and engage visitors on your site long enough to get them to consider your offer? Today’s video aims at answering that very question. It’s a great video presentation from Dr. Susan Weinschenk with some useful tips to consider…
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Principle #1: If People Have Too Many Choices, They Won’t Choose At All
How many tabs do you have in your navigation? Can you trim that number down to make your site easier to navigate? Is it obvious to users what action you want them to take next?
Principle #2: Social Validation – When People Are Uncertain, They’ll to Others To Tell Them What To Do (think testimonials)
What are you doing to hi-light client testimonials? Remember, what other people say about you has more weight and value than what you say about yourself.
Principle #3: Scarcity – When Less Items Are Available, They Tend To Be Viewed As More Valuable
How can you create the impression of scarcity to get people to register and download your report? Or connect with you for property updates?
Principle #4: Think About Powerful Triggers for Action
Where are the Calls To Action on your website? Are you using powerful words to effectively draw users to take action on your offer?
Principle #5: The Power of Faces
Are you using images to connect with your readers? Instead of using stock photography, consider using your own images.
Principle #6: Stories – The Brain Processes Information Best in Story Form
In short, learn to tell better stories!
Principle #7: Ask People for Small Commitments (those commitments grow over time)
Subscription via email – to start building that email list. And commit to sending people useful, relevant content.
What else would you add? More importantly, how are you making your site more engaging to connect with your site visitors?
Thanks, Ricardo! These are great tips. Another point to add could be to address peoples’ problems and offer proposed solutions to their setbacks.
Good point Debbie! The more helpful & useful people find your content, the more they’re going to engage with it.
This is so important. I cannot tell you how many times agents ask us to design their homepage to the point of utter chaos. They insist that every single item that is on their site must be a homepage graphic.
Not only does this confuse the visitor, but slows the load time down. We love design, but visitors can easily get distracted. Less is always better. Give them something to look forward to on the internal pages.
Cherie Young
http://www.CherieYoung.com
http://www.BeautifulCustomMaps.com