Getting more traffic to your site is hard enough. Getting people to stay on your website, once they’ve arrived is a whole other challenge. So it’s important to design your site in such a way that it’s easy to navigate and find what someone is looking for.
- Search for homes.
- Contact you for questions on a property.
- Find local, relevant, community info.
The easier it is to navigate your content, and the more reliable the info (is your content up-to-date?), the more likely people are to actually stay on your website. Here’s a neat infographic from KISSmetrics on the things you want to avoid…