The Corcoran Group is the largest residential real estate brokerage in New York. They’re the winner of Inman News’ 2011 Social Media Innovator of the Year Award – and rightly so.

If there’s anyone that “get’s” social media, it’s Matthew Shadbolt, Corcoran’s Director of Interactive Product & Marketing.

Join us as we discuss their step-by-step strategy in using some of today’s top social networks to build their brand and engage in conversations about real estate with consumers everywhere.

Click the flash-player below to listen:

[podcast]http://recordings.talkshoe.com/TC-97558/TS-566731.mp3[/podcast]

In this episode we discuss things like:

• Why and How to use Twitter to connect with prospects and engage in conversations about real estate.
• How to use the world’s largest social network (Facebook) to grow your database.
• How to find, create and publish engaging content people find share-worthy.
• Why mobile matters and insights into the Corcoran Group’s location-based marketing strategy.
• Spanning more than 10+ million users, learn some of the unique ways the Corcoran Group is using Google+ to engage with their audience.

…and more.

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Additional resources and notes from the show: 

• Learn more about the Corcoran Group by visiting corcoran.com.
• Follow the Corcoran Group on Twitter at @Corcoran_Group.
• Like the Corcoran Group on Facebook.
• Check ’em out on Google+.