Talking Internet Marketing Strategy with the Corcoran Group
Posted on December 9, 2011
The Corcoran Group is the largest residential real estate brokerage in New York. They’re the winner of Inman News’ 2011 Social Media Innovator of the Year Award – and rightly so.
If there’s anyone that “get’s” social media, it’s Matthew Shadbolt, Corcoran’s Director of Interactive Product & Marketing.
Join us as we discuss their step-by-step strategy in using some of today’s top social networks to build their brand and engage in conversations about real estate with consumers everywhere.
Click the flash-player below to listen:
[podcast]http://recordings.talkshoe.com/TC-97558/TS-566731.mp3[/podcast]
In this episode we discuss things like:
- Why and How to use Twitter to connect with prospects and engage in conversations about real estate.
- How to use the world’s largest social network (Facebook) to grow your database.
- How to find, create and publish engaging content people find share-worthy.
- Why mobile matters and insights into the Corcoran Group’s location-based marketing strategy.
- Spanning more than 10+ million users, learn some of the unique ways the Corcoran Group is using Google+ to engage with their audience.
…and more.
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Additional resources and notes from the show:
- Learn more about the Corcoran Group by visiting corcoran.com.
- Follow the Corcoran Group on Twitter at @Corcoran_Group.
- Like the Corcoran Group on Facebook.
- Check ’em out on Google+.