Think about when/why/how consumers come to your website.
They’re searching for things like:
- “Best neighborhoods to live in Irvine”
- “Best schools in Irvine”
- “Homes for sale in Irvine”
…you get the idea.
Consumers are searching online for specific content and it’s up to you to serve it up to them.
Why does it matter?
Because we’re always competing for attention on the web. “Look at my website for answers to all of your questions and real estate needs.” But why your website versus anyone else’s?
Can I find homes for sale on your website? Is the information updated and accurate? How often is it updated?
Can I find other local community info?
If the answer is “yes,” you’ve earned my attention. If the content is great, you’ve earned my trust and we can talk further.
So, the question you need to ask yourself… What does the consumer want to know when it comes to content?
It seems the majority of searchers are not interested in much of the content on the site and are purely focused on searching for homes. There is the small minority that you can convert though by having great content though.
Ben: I agree…the primary reason consumers are coming to your site is to search for homes. When I say “content”, I’m not just referring to a blog post about the local cafe. I’m referring to community and neighborhood landing pages with IDX data as well. For example: http://www.wesellsarasota.com/casey-key-homes.
That’s a great content page that serves up info about the community AND IDX data to go with it.
All in all, the more information-rich your site is, the longer visitors will stay on your site, engage with your content, and the more likely you are to convert them.
Very true. I structure my community landing pages very similar to that such as this: http://www.parkcityluxuryrealestate.com/jeremy-ranch.php
One thing I’ve found very useful for this, besides obvious SEO benefits is referring similar properties on IDX pages. I’m pretty sure I have seen this done on DS sites, correct?