When a site visitor subscribes to your dsSearchAgent mapping IDX, they get a custom welcome email. This is an opportunity for you to confirm their registration, and make a good first impression with your new contact.
All IDX registration emails are fully customizable which means you can add your contact information, logo and/or full HTML editing for advanced branding purposes. But, it’s also best not to get too carried away… Sometimes, simpler is better.
Here’s a great example of a welcome email from Real Estate Agent Jay Thompson: (republished with permission of course)
Friendly and straight to the point. Don’t you think?
Elements of an Effective Welcome Email:
- Welcome and thank your new registrant. Confirm their registration to your new IDX. Let them know that you’re there to help answer any questions that they might have (now or later) about how to use the IDX tool, or questions about any specific properties. Be brief, but be welcoming.
- Let them know what to do next. Kind of like saying “now that you’ve registered, here’s what you can do…” You’re simply restating the value behind what they can do with their new home search tool. This is an effective way to remind them and encourage them to actually use the IDX.
- Let them know what they can expect moving forward. “You might be contacted by an Agent, but only to see how/if we can help…” This sets the tone for what happens next. It’s a very subtle, but effective way to guide the conversation forward.
How do you do it?
Are you using a custom welcome email that gets sent out to new IDX registrants on your site? What do you say? Is it long and detailed, or short and simple?
The comments are yours…