Client Spotlight: MarylandRealEstateCenter.com
Today we are kicking off our new Client Spotlight series, where each month or so we will feature a client who uses Diverse Solutions in a really great way. We hope this series will help provide ideas and encouragement for anyone using our products.For this episode we picked Lynda O’Dea, an early adopter of dsSearchAgent who has been using our IDX on her site marylandrealestatecenter.com for over 3 years.
We like Lynda not just because she’s been with us for 25 dog years, but primarily because of her simple and straightforward search landing pages.
Her homepage has a nice dsSearchAgent screenshot that links to her main search page, along with links to individual search landing pages for 3 different areas she covers. Visitors respond to images (search screenshots can work specially well for this), and visitors and search engines alike will appreciate landing pages with search and content for individual areas.
Each search landing page has a header for SEO purposes, a message encouraging visitors to create an IDX account by listing some of the key benefits of registration, and the search process is broken down into “3 simple steps” to make it super easy to dive in. It sounds simple, but enthusiastic text and numbered steps can make a big difference for visitors who otherwise might be overwhelmed by the features and options.She has created one of these pages for all of her major markets, each with a custom IDX map pre-loaded to the specific area.
In addition, she has used our dsControlPanel to customize her IDX with a nice site-matching color scheme and fully-branded listing alert emails.
With a custom color scheme and branded emails, Lynda helps make dsSearchAgent a seamless part of her website; and her use of custom IDX links on pages with some added personality make for a great user experience.
We hope you like Lynda’s site as much as we do, and maybe have found some new dsSearchAgent tricks to try out on your own site. As always, we are happy to help if you have questions on using these or any other dsSearchAgent features on your account.