Resources for Maintaining Your Real Estate Business Through the Pandemic

The past few weeks have undoubtedly been trying, but the underlying sentiment of togetherness is profound. Our industry, with its fellowship and calling to be of service, is inspiring. Today, and every day, we feel privileged to be a part of your lives and help you grow your businesses.

We understand the uncertainty that lies in these unprecedented times and assure you – we are in this together. We’re working diligently to ensure there is no impact on the services and support we deliver to you, our clients.

As we’ve continued to learn more about the impacts of COVID-19, we’ve taken every precaution to ensure the safety and well-being of our employees, their families, and our customers.

As your office adapts its operational needs due to COVID-19, please know that we are here for you. Access to our Customer Support team remains available by phone at (877) 348-7654 and through our online chat at

We’ve compiled resources that we hope will inform our readers and help the real estate industry continue to move forward – full steam ahead.

1. Modify your business to accommodate shifts off the heels of COVID-19 with “The Real Estate Agent’s Guide to COVID-19: Navigating a Global Pandemic and Keeping Your Business Afloat

The guide includes actionable tools, a customizable template and talk tracks to become a resource to current and future clients.

2. Market Leader hosted an immensely helpful webinar, “Maintain a Healthy Business Amidst COVID-19”

Real estate coaches Sheldon Rapoza and Jenn Tervo discuss ways to maintain a thriving business during this time of global uncertainty.  PLUS tips for leveraging digital tools to maintain social distance, plus best practices for embracing today’s new market realities.

3. Forward-looking predictions
Predictive Analytics company, released a report projecting a surge of listings off the heels of the Coronavirus pandemic – Check it out, share with your sphere and help to ease fears – this is not another 2008 recession. Read the report >> 2020-2021 Real Estate Trends report

4. NAR COVID-19 Guide for REALTORS – This guide has some great high-level information, including:

  • General Guidance During COVID-19
  • Open House Guidance During COVID-19
  • Transaction Guidance During COVID-19
  • Shelter-in-Place Guidance During COVID-19

5. Conferencing tools
The following conferencing tools are either free or offer a freemium subscription. Depending on the mobile device you use, FaceTime is great for Apple users and Facebook is great for anyone on Facebook Messenger — however, if you’re hoping to present virtually, the options below might lend more professionalism.

The world might feel a bit crazy right now, but we will get through this. Any real estate agent who made it through the Great Recession will tell you, “Tough times don’t last, but tough people do.”

Real estate is uniquely positioned to be nimble. We can work from anywhere, we are adaptable, and we will bring the industry, consumers, and each other through this.

If you’ve got helpful tips or would like to share anything that has been working particularly well or you through this shift, please share in the comments below.

Please note: Official guidance in regard to COVID-19 is constantly changing. For the most up-to-date and accurate recommendations for your area, please refer to the CDC and your local healthcare authorities.