Are you truly the neighborhood expert? Remember the day your real estate license landed on your broker’s desk? Shiny and new, just like you, it was your passport to a new career and your own business. Sadly, unlike most new business people, few agents enter real estate with a business plan. Whether you’re just starting out in real estate ... Read more +
It’s safe to say that having a website for your real estate business in 2018 is a must, but what components of your website are necessary for successful conversions? Online conversions are when visitors perform a series of actions, outlined by you. One example of this is registering to save a listing search, going from a visitor to a new lead in ... Read more +
Small changes can be powerful and A/B testing is the way to real estate website optimization. Quick! What happens to your brain when you read tech terms such as “conversion rates,” “A/B testing” or “split testing”? Mine goes into shut-down mode and my eyes start to cross. But, if you have a real estate website, these are important terms... Read more +
Technology is advancing at warp speed, and what formerly seemed rather science-fiction-ish has worked its way into the mainstream. Artificial intelligence, predictive analytics, machine and deep learning – these technological advances may find their way into the real estate industry in a much bigger way in 2018. However, if your basics aren’t... Read more +
There are ways agents can use their real estate website and online assets they already have to solidify their brand. Real estate PR is perhaps a lost art, but it doesn’t need to be. With a little fine-tuning, your website and social profiles can boost your brand, improve social proof (your online reputation), and nurture leads right into ... Read more +
It’s a sad but true fact that there’s a generational wealth gap in this country. Because of this, we see fewer millennials in the home-buying market than we’d hoped for. “The absence of millennial homebuyers is a big story for the economy, because housing sales and construction are big drivers of jobs,” claims Jeff Reeves in USA TODAY. ... Read more +
IDX is the technology that allows MLS listings end up on a real estate website. It facilitates real engagement, as visitors on your website are able to search listings in their target area, in their price range, in real time. A recent spate of online articles claim that real estate professionals should ditch the “middle-man” and forego IDX ... Read more +
What Google is to search engines WordPress is to websites – it has literally taken over the Internet. If you’re just starting out in real estate or you’re an established agent looking to beef up your web presence, consider WordPress for your agent website. What is WordPress? It’s surprising, but not everyone is familiar with WordPress. So, ... Read more +
BELLEVUE, WA, SEPTEMBER 19, 2016 – Market Leader, a provider of innovative online technology and marketing solutions for real estate professionals, today announced that it has purchased Diverse Solutions from Zillow Group. Diverse Solutions is a leading provider of IDX plugins, enabling multiple listing service listings display for real estate ... Read more +
In 2005, when Diverse Solutions was founded, our core value was to be the most innovative IDX solution available, while maintaining a high quality boutique feel and delivering excellent customer service. Over the next 10 years we became one of the most trusted IDX solutions, with some of the best agents and brokers in the industry. We focused on ... Read more +