Customer Relationship Management (CRM) is an important topic of conversation at sales meetings in every business and industry. It is also an important business for many software and online services vendors. You can definitely find CRM systems that are industry-specific, especially when it comes to real estate. Unfortunately, there’s one ... Read more +
Capturing Real Estate Leads by Offering Reports One of the best techniques a real estate website can use to capture leads is offering sold property and other statistical reports. Offer to email buyers (or sellers) a market report or similar document if they provide you their email address. Sellers also value statistics and they particularly look ... Read more +
Real Estate is a Busy Profession Real estate agents and brokers have a history of building both meaningful and profitable relationships through community involvement. It’s not unusual to see an agent or a broker join civic organizations, sponsor softball teams, and become active in local planning and government. We know all of that ... Read more +
Optimizing Your WordPress Site for Stick WordPress is a great platform for a real estate website. A WordPress site has the ability to feature popular posts or recent posts in the sidebar which can keep a visitor on your site longer. Have you considered how “sticky” your site is? Being “sticky” refers to a site that ... Read more +
Post on-the-go with WordPress app The life of a real estate agent is far from easy. In fact, when you are doing any level of business at all, it can be quite hectic. Between showing homes, taking photos, gathering documents, listing properties, and coordinating transactions, we belong to a busy group. What’s more is that all of these ... Read more +
Let’s say that you have already promoted your real estate business by creating a beautiful website, handing out business cards and even advertising in the local newspaper. You have taken steps to self-promote and that is valuable. But how proactive are you when it comes to soliciting reviews? Sometimes, what you have to say about yourself is ... Read more +
This edition of our client spotlight series showcases Robin Benjamins’ website that caters to both buyers and sellers at livinginmillburn-shorthills.com. Robin gives us a fantastic example of a fully integrated IDX WordPress site that is easily navigable, content rich and loaded with social media connectivity. Custom Quick Search Module Custom ... Read more +
Recent breaking news from Google is that they’re doing away with Google Reader, the popular RSS feed reader product. This news has generated a ton of criticism, as those who really use RSS feeds to gather information will now have to learn to use other products. They’re upset, but Google has some really smart people on staff, and ... Read more +
One of the points made by just about every real estate website lead generation “guru” is that you will get more site visitors and convert more of those “suspects” to “prospects” with content that positions you as an expert in your area. Being the go-to real estate and community expert provides a lot of ... Read more +
Powering your real estate website with IDX is ideal for promoting your business, but adding the right social media strategy can really separate you from the pack. Facebook, Google+, Twitter, LinkedIn and Pinterest are leading the way as the most popular social networks and you can create a free account with all of them. The trick to getting the ... Read more +